My Services
Assess Science Needs
Understand and assess your business priorities, existing data, and current research roadmap to establish scientific needs.
Support B2B Priorities
Work with B2B teams to leverage science to secure sales and marketing goals, build partnerships, and develop opportunities for upselling.
Develop Scientific Strategy
Work cross-functionally to establish scientific goals that are in alignment with your business priorities to support OKRs across the board.
Understand Audience
Get to know your customers to solve customer problems. E.g., conduct surveys to understand customer persona(s), user engagement, perceptions of the product, and self-reported impact on health outcomes (if applicable).
Marketing
Work with marketing and communication teams to ensure the latest and strongest science is reflected in all external-facing material while helping them to communicate it honestly and clearly. Develop scientific studies to produce high-impact data points for use by marketing and communication teams.
Inform Product and Content Development
Inform product/content teams about relevant science, and determine ways to embed science and/or internal research studies into both for sales, engagement, and retention.
Build Evidence
Conduct research studies and write publications/white papers. Create the planning, processes, and necessary academic partnerships to publish papers and increase visibility for your company to build an evidence-based reputation.
Direct Strategies for Behavior Change
Work cross-functionally to embed evidence-based behavior change strategies to increase sales, engagement, and product retention.
Mentorship for Scientific Leaders and CEOs/Founders Interested in Science
Mentorship on how to develop the necessary skills to excel in your role and drive scientific innovation for revenue generation.
What Do Your Services Get Me?
#1 Provide Education
Educate leadership, staff, investors, and alike about why science should be part of the business strategy and foundation, and how to maintain it in the long run.
#2 Establish Credibility
Provide strategic integration of research into marketing and communication efforts, positioning your company as a trusted, evidence-based leader in your respective field.
#3 Generate Indirect Revenue
Develop insightful data points through research studies, whitepapers, and customer surveys that help convert and retain customers, land large-scale partnerships, and build a defensible product.
#4 Inform Data-Driven Business Decisions
By embedding science into the foundation of your company, we reinforce data-driven decision-making as the organizational norm, not the exception.
#5 Communicate Science to Secure Funding
We educate leaders on how to communicate the long-term differentiator and defensibility science brings to their product in clear, simple terms.
#6 Use Data to Secure Organic Partnerships
Having evidence to back up that what you’re selling helps capture the attention of potential B2B partners and opens up new revenue streams through relationships, not paid marketing.
#7 Improve User Experience
Having in-depth insight from your customers on who they are, what they like, and what they want helps you construct a customer-centric product, which naturally boosts engagement.
Introducing the Science Leadership Mentoring Package
Empowering Scientific Leaders for Success
Are you a Chief Science Officer (CSO), Head of Research, Director of Science, or the like, looking to elevate your leadership skills and maximize your impact within your company? My Science Leadership Mentoring Package is specifically designed to equip you with the essential skills necessary to excel in your role and drive scientific innovation within your company.
6 sessions over 6 months
With my comprehensive 6-session package you will gain access to expert guidance tailored to your unique needs and challenges. Each session is carefully crafted to address key aspects of your role, empowering you to lead with confidence, develop robust research strategies, problem-solve with science, develop science roadmaps integrated cross-functionally, and effectively communicate the value of science to your executive and business teams.
If interested in learning more about investing in the Science Leadership Mentoring Package, email Dr. Huberty jen@jenhubertyphd.com
Equip | Dori Steinberg, PhD, RD • VP, Research